Packaging Design Insight

Tasty Food Packaging Design

Author : Canny-creative

Update time : 2021-06-18 15:02:28

Tasty Food Packaging Design

Food packaging bags comes in all shapes and sizes.

Whether they be stand up pouches or side gusset pouches, we’re always trying to think of how the functionality and experience of our food packaging can be emphasised or enhanced by the design. Packaging design isn’t just about making a product look pretty. It’s about starting to get down to the nitty gritty, and helping a product sell.

The best food and drink packaging not only looks great, but functions great too. Therefore, we have compiled a list of some great packaging examples and packaging design in the food industry. These packaging examples have different targets and different goals, showing you that packaging is not all about making it look pretty, and there is much more to think about when it comes to packaging.

Archer Farms Coffee Packaging
Archer farms coffee packaging is a beautiful example of the illustration design trend that is finding itself into all packaging and design alike.

The reason this one stands out to us, is its functionality and its ability to stand out from other coffee on the shelf. The grid system on the top of the packaging covers all the important information consumers want to know, roast, flavour, origin etc. The flexibility of this element on both white and black allows a wider range of products to be created while keeping with the recognisable brand.

Wagg Pet Food Packaging
The Wagg pet food packaging is a lovely change in a pretty old fashioned packaging world of pet food. Bright colours, minimal and a fun loving style… What packaging could embody a pet better than that?

Not only that, I am not a pet owner but I can imagine getting the correct food for your pet at the specific time in its life would be a nervy experience without help. So the information on the packaging makes it easy to select and understand exactly what you need for your pet. Displayed in a consistent and easy to read label across the whole packaging range.

This pet food packaging really does stand out on the shelves. It is a good lesson in not over complicating packaging, “purpose” is always the priority when it comes to packaging in our eyes.

Dunkin Donuts Packaging
Recently Dunkin Donuts changed their branding and dropped the “Donuts” from their name. We think in the the initial aftermath people were surprised as Dunkin Donuts has always been Dunkin Donuts. It was strange to see it without the Donuts.

But once we started reading into the reasons behind the change, for example, to not confuse new customers into thinking they only sell donuts, it starts to make sense. They have a multitude of products so why package a bagel with something that says “donut” on it?

The lifestyle of people is now getting quicker and quicker, and it has made the whole brand and food packaging bag a quicker and sleeker experience to deal with. Bringing a friendly and almost conversational vibe, pushing through the brands heritage, starting with a single store in Quincy, MA. The packaging design still uses the eye catching orange and pink, just a brighter version of the colours. Really standing out to the ongoing customer and enticing new customers.

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Source: Canny-creative
Blog Editor: Paul
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