Whichever food bar you manufacture, custom flat pouches are the most popular type of flexible packaging used to package them. In this how-to, we’ll explain what you need to know about wrappers to make the packaging process easier for you.
Food bars – like granola and protein – are a favorite with busy consumers looking for a quick snack, meal replacement, or nutritional supplement. Convenience is a big part of their appeal thanks to single-serving custom pouches which makes them easy to transport and store. Despite recent criticisms regarding their sugar content, consumers view these products as generally healthy. In addition to convenience and health, the market continues to see growth and new product activity due to trends like unique flavors, organic, and “free-form.” Along with granola and protein bars, other types of food bars are becoming more popular: nutrition, breakfast, energy, performance, and fiber – to name a few.
Benefits of Custom Pouches
According to a 2015 Packaging World survey, 80% of brand owners agree that food packaging bags influences brand value – and we totally agree. How your packaging works and looks is key to any successful sales strategy. That’s why custom printed pouches make an ideal packaging for food bars.
Benefits of pouches include:
Since food bars are solid, you can pretty much choose whichever material best fits your unique needs, brand, and pouch design.
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