How to Package Snack Bars with Custom Pouches

How to Package Snack Bars with Custom Pouches

 

Whichever food bar you manufacture, custom flat pouches are the most popular type of flexible packaging used to package them. In this how-to, we’ll explain what you need to know about wrappers to make the packaging process easier for you.
 
Food bars – like granola and protein – are a favorite with busy consumers looking for a quick snack, meal replacement, or nutritional supplement. Convenience is a big part of their appeal thanks to single-serving custom pouches which makes them easy to transport and store. Despite recent criticisms regarding their sugar content, consumers view these products as generally healthy. In addition to convenience and health, the market continues to see growth and new product activity due to trends like unique flavors, organic, and “free-form.” Along with granola and protein bars, other types of food bars are becoming more popular: nutrition, breakfast, energy, performance, and fiber – to name a few.
 
Benefits of Custom Pouches
 
According to a 2015 Packaging World survey, 80% of brand owners agree that food packaging bags influences brand value – and we totally agree. How your packaging works and looks is key to any successful sales strategy. That’s why custom printed pouches make an ideal packaging for food bars.
 
Benefits of pouches include:

• Packaging appeal
• Product security and freshness
• Portability
• Easy to open

Another cool thing about pouches is that they can be printed on film, foil, or paper materials to best suit your product and packaging design. Let’s look at these materials to see how they differ and why you would use one over the other.
 
Material Options for Bar Wrappers
 
There are several factors to consider when selecting a material for custom pouches like product contents, design, and budget. We carry materials that are specifically designed for flexible packaging to create the desired shape and an airtight seal that protects the product from spoiling or tampering. Since you’ll be packaging a food product, it’s also important to note that the material must be safe for food contact.
 
Below are material types we can use for wrappers and other types of flexible packaging:
 

• Plastic Laminated Pouch: Durable with a high-end appearance, film works for a variety of products and is an ideal choice for greasy contents like gels and lotions.
• Recyclable Pouch: Made from mono PE, your consumers can discard your bar packaging into the recyclable bins so it will end up being recycled in the recycling stream#4 or as soft plastics.
• Compostable Pouch: if your bars are made of plant-based ingredients, how can plastic packaging tell a plant-based and natural story? Choose the compostable pouch!

 
 
Since food bars are solid, you can pretty much choose whichever material best fits your unique needs, brand, and pouch design.
Contact BPS Team: inquiry@bestpackagesolutions.net