Demands for sustainability and convenience are changing the way your fresh produce is packaged for retail shelves. Embracing sustainability trends and related innovations is critical to the fresh produce packaging industry’s future success.
>> 2022 Packaging Trends for Fresh Product
Sustainability is the most significant driver in fresh produce pouch packaging today.
Retailers are looking to advertise improved recyclability, be more green and do more to show “sustainable practices”. More brands want something unique & eye-catching that also has that sustainable look and feel to it.
Using recyclable pouches or paper pouch can help produce brands reduce their environmental impact
Growing awareness of big-picture sustainability, along with convenience and improved technology, sets a high bar for how your produce appears on retail shelves. Understanding the interwoven trends behind packaging advances can help you meet consumer expectations and keep your product fresh and inviting on the shelf.
Convenience and customization
Consumer habits have changed with the explosion in snack-sized fresh produce packaging. People snack more, but want healthier alternatives.
Nowadays, end consumers, retailers and wholesale customers all want convenient, ready-to-eat, ready-to-display options. Portable, on-the-go packaging lets consumers snack where and when they want to.
Increased Product Visibility
Consumer studies have shown that always the first thing people say is that they want to see the product, especially in produce. Customers want packaging that showcases the product. Consumers pick something up and turn it over and look at it from all angles.
So minimizing the packaging-to-product ratio remains an important trend — consumers want to see before they buy.
Brands and branding
One force behind fresh produce packaging trends is widespread produce branding. Brand-savvy consumers — interested in brand history, supply chain and social responsibility — changed the game. Packaging can help your product shine, build your brand and tell your story.
More brands want something unique and eye-catching that also has that sustainable look and feel to it. It’s environmentally conscious but also presents some really appealing packaging that consumers are going to want to buy.
With these inter-connected trends redefining fresh produce packaging, more change is sure to come.
It’s not just how it performs at the end of its life, but what goes into the making of the package. What’s the total impact?
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