Today it is vital for packaging to be innovative but above all ‘eye catching’. Never has there been so many competing products in the market place vying for the consumer’s attention. The art of packaging and design has become a major focus of all Companies as they strive for market share in highly competitive market sectors.
Collected Coffee is a new high-end subscription-based retailer located in New York City. In order to stand out in the increasingly crowded specialty coffee market, Collected made the bold choice of a curatorial approach that eschews the conventional mantra of consumer choice in favor of a guided exploration of a distinct bean and roast delivered fresh to subscribers’ doorsteps every month.
The design team set out to create an intelligent and intriguing brand that would naturally convey the team’s knowledge and care for the product, as well as their passion for the people who produce and enjoy it. Because of its subscription-based nature, they also considered the product as a fixture in customers’ homes, and sought to create a point of interest that would be kept visible on their counters.
Each monthly coffee bag comes with a z-folded booklet featuring the backstory of the coffee’s origins, roaster, and process, as well as a recommended brewing method with detailed instructions. To underline the love and care at the heart of the Collected brand, a hand-signed “Thank you” card completes the ensemble, with both the cards and booklets printed on Crane’s Lettra 100% cotton paper, providing them with an extra soft and luxurious touch.
Through research, many tests, and collaboration with the client and printers, they ultimately settled on matte white flat bottom pouches, with the logo hot-stamped in matte blue.
If you are in need of a packaging solution for your coffee or cafe, we can partner with you to streamline your packaging.
Whether you are looking for customized coffee packaging or disposable café packaging, look no further. You have arrived at the right place. You can find everything in BPS.
Let’s make your product stand out in any shelf!
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Source: Fivethousandfingers
Blog Editor: Jasmine
Contact BPS Team: inquiry@bestpackagesolutions.net
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