Packaging has a key role in the pet food industry’s robust growth, especially for premium products. The bag or container enables manufacturers to stand out with cat and dog owners who want sustainable options, personalized pet diets and ingredients that even humans find appealing.
Shoppers have shown they are willing to pay more for sustainable packaging and convenience features like handles and stay-fresh zippers. When you buy your beloved dog or cat the best food you can afford, you really don’t want it to get stale or spill from an open bag.
Flexible packages and lighter containers with premium protection and HD printing help processors tap into booming pet ownership and react to trends like wet treats, high protein content and CBD supplements. As U.S. pet food production has become safer under FSMA, packaging reflects transparency, showing the food through windows and highlighting natural ingredients.
Whether it be formats such as pouches and quad-seal bags, stand out graphics or unique finishes and printing techniques, brands are looking for that innovative “pop” on the shelf. Various finishes offer visual and tactile experiences for consumers and provide brand owners additional opportunities to stand apart in the retail environment.
The packaging features that brands request start with the consumer, and their preferences show the key role that packaging plays in premium pet food commerce.
The sustainability trend will certainly continue to grow in importance. Brand owners are working toward greener solutions and want packaging to fill the market gap with recyclable options. Without question, sustainability will remain a primary consideration in the design and development of pet food packaging moving forward.
Source from: Food Engineering / Rose Shilling
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