Packaging design can be one of the most powerful sales and marketing tools for most brands. We’ve tasked our pouches with a truly important task: stop the consumer cold in their tracks, convince them to reach out and grab the product (or make their cursor do the grabbing), and in three seconds convince them to throw it in the shopping cart (both the real-life as well as the virtual one). Coffee brands are increasingly turning to more design-forward coffee packaging to create memorable experiences. How to stand out from these coffee brands?
Here are 5 of the top packaging trends we’re anticipating will dominate the coffee industry for 2022.
When looking at these trends, it’s evident that shifting consumer behaviors are having a strong impact on how brands approach interactions with customers. Consumer concern for the environment has grown a lot and people are looking to back brands that have eco-friendly values and practices.
At BPS, we’ve been helping roasters and coffee shops make the switch since 2019. Our expert team can make sure to preserve your brand aesthetic while providing customers with fully compostable or recyclable bags.
Contact BPS Team: firstname.lastname@example.org
Let’s make your product stand out on any shelf!