5 Packaging Trends Helps You Coffee Punch Above Your Weight in 2022

5 Packaging Trends Helps You Coffee Punch Above Your Weight in 2022

Packaging design can be one of the most powerful sales and marketing tools for most brands. We’ve tasked our pouches with a truly important task: stop the consumer cold in their tracks, convince them to reach out and grab the product (or make their cursor do the grabbing), and in three seconds convince them to throw it in the shopping cart (both the real-life as well as the virtual one). Coffee brands are increasingly turning to more design-forward coffee packaging to create memorable experiences. How to stand out from these coffee brands?

Here are 5 of the top packaging trends we’re anticipating will dominate the coffee industry for 2022.
 

1. Treat Your Package Like a Innovative Canvas
   Use of Negative Space, Solid, Unique Colors, Works of Art, Vintage Throwback
2. Design for eCommerce as well as Supermarket Shelves
   Consider simplifying packages using large fonts, single colors, direct, to-the-point marketing copy, and creativity.
3. Special Occasion Designs and Seasonal Designs
   UsingDigital printing helps brands respond to special occasions quickly and inexpensively.
4. Perfectly, Imperfect Raw Materials
   Designs that reflect the raw materials the coffee packaging (and the coffee itself) is made from, kraft paper is a good option.
5. Rethinking Carbon Emission Goals
   Using recyclable pouches or compostable pouch can help roasters reduce their environmental impact

When looking at these trends, it’s evident that shifting consumer behaviors are having a strong impact on how brands approach interactions with customers. Consumer concern for the environment has grown a lot and people are looking to back brands that have eco-friendly values and practices.
At BPS, we’ve been helping roasters and coffee shops make the switch since 2019. Our expert team can make sure to preserve your brand aesthetic while providing customers with fully compostable or recyclable bags.
 
Contact BPS Team: inquiry@bestpackagesolutions.net
Let’s make your product stand out on any shelf!